SEO news, analysis, trends, tactics and how-to guides from Search Engine Land (2024)

Dig deeper: Dig deeper into SEO: What Is SEO – Search Engine Optimization? SEM career playbook: Overview of a growing industry Web hosting for SEO: Why it’s important What to do if you lose your SEO job: The emergency handbook Beware of anti-SEO studies that misguide your marketing strategy 13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced Knowledge base SEO: A comprehensive guide Google Search now supports return policy markup at the organization-level Google to struggling sites: Focus on your audience, content quality Google Search Console Performance report adds merchant listings to images report 5 reasons why your content isn’t working and how to create helpful content Google wants to rank Driving traffic to gated content and paywalled sites: SEO tips + examples The latest jobs in search marketing AI-generated content: The dangers of overreliance How to protect deep work time and retain focus as an SEO Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains 5 local SEO insights from Google’s API documentation leak How the Google leak confirms the significance of author and publisher entities in SEO 6 SEO tactics for home service companies OpenAI’s growing list of partnerships Survey: 54% of people look through more search results vs. 5 years ago Perplexity Pages showing in Google AI Overviews, featured snippets Google Search fixes issues with Site names not appearing for internal pages Google’s documentation leak: 12 big takeaways for link builders and digital PRs Google AI Overviews visibility drops, only shows for 15% of queries Are you an “award-winning” search marketer? Rethinking your keyword strategy: Why optimizing for search intent matters Google’s link reporting tool is now fixed Understanding link velocity: Truths and myths SMX Advanced is online next week… don’t miss out! Google won’t index sites that do not work on mobile devices after July 5 An SEO’s guide to redirects How to extract GBP review insights to boost local SEO visibility Google restores News and Discover after widespread disruption 4 key SEO lessons to avoid site launch disasters Google explains how it is improving its AI Overviews How SEO moves forward with the Google Content Warehouse API leak Unpacking Google’s massive search documentation leak Google Search Console link report may be broken today 6 guiding principles to leverage AI for SEO content production Google Search Console reporting error for product snippets Google responds to leak: Documentation lacks context How to create and configure custom dimensions in GA4 References