Are you wanting to launch a TikTok account for your business but are unsure where to begin? Well, look no further! TikTok has emerged as a powerhouse for businesses looking to connect with audiences and showcase their products or services. According to recent statistics, TikTok drives over 1 billion monthly active users worldwide, making it a goldmine for brands seeking to expand their reach and increase engagement. With our step-by-step guide, Our award-winning Paid Social team have the skills and experience to help guide you through TikTok advertising and using the platform for setting up a TikTok business account. You can get in touch with us on 0161 327 2635 or email [emailprotected].
How to set up a TikTok business account (step-by-step)
- Download the TikTok App: Start by downloading the TikTok app from the App Store or Google Play Store. If you already have the app, ensure it’s updated to the latest version to access all the latest features.
- Sign Up or Log In: Open the TikTok app/browser and either sign up for a new account or log in with your existing credentials. For businesses, it’s recommended to create a new account specifically for your brand.
- Switch to a Pro Account: Once logged in, go to your profile settings and select “Manage Account.” From there, choose “Switch to Pro Account.” This step is crucial for accessing advanced analytics and business tools.
- Choose Your Business Category: Select the category that best represents your business. This helps TikTok understand your audience and recommend your content to relevant users.
- Optimise Your Profile: Upload a profile picture and write a compelling bio that communicates what your business is about. Include relevant keywords to improve discoverability.
- Link Your Website: Under the “Edit Profile” section, add your website URL. This allows viewers to easily access your website from your TikTok profile.
- Enable TikTok Ads Manager: Access TikTok Ads Manager by clicking on the three dots in the top right corner of your profile and selecting “Manage Ads.” This grants you access to advertising tools to promote your business on TikTok.
- Create Compelling Content: Now that your TikTok business account is set up, it’s time to start creating content. Experiment with different types of videos, trends, and challenges to engage your audience.
- Hashtags and Trends: Research popular hashtags and trends within your niche and incorporate them into your content strategy. This increases the visibility of your videos and helps you reach a wider audience.
- Analyse Performance: Monitor your TikTok analytics to track your performance. Pay attention to metrics such as views, likes, shares, and audience demographics to refine your content strategy.
- Engage with Your Audience: Respond to comments, messages, and mentions to foster a sense of community and build relationships with your audience. Engagement is key to success on TikTok.
- Collaborate with Influencers: Consider partnering with influencers in your industry to reach a larger audience and gain credibility. Influencer collaborations can help amplify your brand’s message and drive results.
- Experiment and Adapt: TikTok is a rapidly evolving platform, so don’t be afraid to experiment with new content formats and strategies. Stay agile and adapt to the latest trends to stay ahead of the competition.
By following these steps, you’ll be on your way to setting up a successful TikTok business account. Embrace creativity, stay consistent, and watch your business go viral in the world of TikTok!
5 TikTok statistics
- TikTok has over 1.5 billion monthly active users
- More Gen Zers use TikTok than Instagram
- Users spent a collective 4.43 billion minutes on TikTok each day in 2023
- Smaller influencers have higher engagement rates than larger influencers
- TikTok was the highest grossing app of 2023
Features of a Business Account
With a TikTok business account, you gain access to a range of features designed to help you maximise your account. These include:
- Advanced analytics: Gain insights into your audience demographics, engagement metrics, and content performance.
- Ad management tools: Access TikTok Ads Manager to create and manage advertising campaigns tailored to your business goals.
- Profile optimisation: Customise your profile with a business category, contact information, and website link to enhance brand visibility and credibility.
Cost of Running a Business TikTok Account:
Setting up a TikTok business account is free of charge, and there are no additional costs associated with running a business account. However, if you choose to run advertising campaigns through TikTok Ads Manager, you’ll need to allocate a budget for your ads based on your marketing objectives and target audience.
Content Creation:One of the main costs associated with running a business TikTok account is content creation. Unlike other social media platforms, TikTok’s algorithm heavily favours authentic and original content, which means businesses need to invest time, effort, and sometimes money into creating high-quality videos.
Advertising:Organic reach on TikTok can only get you so far, you’ll eventually hit the ceiling. That’s why many businesses reach out to paid advertising. TikTok offers various advertising options. Budgets vary depending on your objective/KPIs, however, it’s important to remember that you should scale accordingly and inlign with your business objectives.
UGC Influencer Partnerships: Collaborating with influencers is another popular strategy for businesses looking to expand their reach on TikTok. Partnering with influencers can help businesses tap into their established audience and leverage their credibility and influence to promote products or services. However, working with influencers often involves negotiation and compensation, whether it’s through monetary payment, free products, or other incentives which can be costly.
In conclusion, setting up a TikTok business account is valuable for your business when looking to expand their online presence. However, it’s essential to recognize and budget for the associated costs, including content creation, advertising, influencer partnerships, and analytics tools. If you’re thinking about joining the platform or wanting to find out the full potential of this great app, get in touch with our award-winning Paid Social team and we’ll do everything for you.
Read more about TikTok:
- 30 Key TikTok UK Stats for 2023
- 13 Ways to get more views on TikTok
- 5 Successful TikTok Brands to Inspire your Strategy
- A business’ guide to TikTok SEO (2024)
